Date: 29th April 2014 at 2:26pm
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Norwich City Football Club have launched what is believed to be the Premiership`s first responsive ecommerce website.

The website was developed by PureNet and is designed to be responsive on any device, from smartphones and tablets to standalone computers. Features will include social feeds, wishlists and personalisation. The website will also integrate with the club`s other ‘back office’ systems such as ticketing.

Dr Paul Gibson, PureNet chief executive, said: “We were delighted to be selected to work with a Premiership Football Club with such a strong fan base. PureNet pride ourselves on innovation and building for the future, we are therefore thrilled to have delivered the first responsive website for a Premiership Football Club. This project really enabled us to show our creativity and passion for website design and is a fantastic achievement for all the team involved.”

A first for the Premier League then, will most likely be a first for The Championship as well, soon.


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