Date: 18th March 2017 at 11:54am
Written by:

Norwich City have this morning announced the restructuring of the club in a statement via

As we told you earlier in the week, the set up will see two new roles created in the form of Managing Director and Sporting Director with no traditional Chief Executive role.

Steve Stone has been in the temporary Chief Exec role, since the sacking of Jez Moxey but with immediate effect he now fills the Managing Director’s role. The Sporting Director will be announced in the near future. The role of Manager will now be called “Head Coach.”

The appointment of the Sporting Director will happen first before that person undertakes the job of identifying and then hiring the new Head Coach. It seems clear that the Sporting Director and Head Coach will have to work closely together, hence the Sporting Director will be appointed first.

Here’s the statement in full:

‘NORWICH City can today confirm a new footballing and executive structure to lead the Club on and off the pitch.

The structure will see the creation of three new senior roles – a Managing Director to lead the business, a Sporting Director to oversee all football operations including recruitment and a Head Coach to run the first team squad.

We are delighted to confirm that Director of Finance Steve Stone, who has been recently serving in a second stint as Interim Chief Executive, takes up the full-time role of Managing Director with immediate effect.

The process of recruiting a Sporting Director is at an advanced stage and the Club will make a further announcement to confirm this appointment in the near future.

The Sporting Director will work with the Board to identify a new Head Coach, with Alan Irvine managing the team on a caretaker basis for today`s Sky Bet Championship match against Barnsley before the international break.

The new Head Coach, Technical Director Ricky Martin and Academy Manager Richard Money will all report into the Sporting Director in a revamped footballing structure.

The Head Coach will work together with the Sporting Director on recruitment, to identify the right players with the ability, commitment and hunger to improve the Club`s performance on the pitch.

Chairman Ed Balls told ‘After a considered review of every aspect of the Club, the Board has opted to change our previous model of having a single Chief Executive responsible for both football and business activities.

‘As Managing Director Steve Stone will run the business, while a Sporting Director will lead our football operations. While neither of them will be a Board member, they will report directly to us and be responsible for delivering success in their areas.

‘The Sporting Director will considerably enhance the football expertise available to the Board, which we think is vitally important. We are interviewing candidates for this role currently and, once appointed, their first job will be to lead the recruitment of a Head Coach.

‘Meanwhile Steve Stone has demonstrated no-nonsense efficiency and a deep appreciation for the history and values of Norwich City in his roles as Director of Finance and Interim CEO for us. He is the Board’s first choice to lead the business effectively and ensure we continue to serve our supporters to the very best of our abilities at all times.’

Stone, 47, joined the Club as Director of Finance in 2015 after holding similar roles at Spirit Pub Company and Gala Bingo from 2005 onwards.

He commented: ‘The Club is in a financially stable position, with great teams and people in place right across the business. We`ll be working together creatively to maximise the money available to support the first team and Academy and we are committed to improved engagement with our fans as part of our strategy.’